Reports & timeframes
Timeframes
Section titled “Timeframes”DAILY, WEEKLY, MONTHLY, QUARTERLY, YEARLY, YTD, and CUSTOM (with explicit
start/end dates). All windows are computed in UTC.
Period-over-period
Section titled “Period-over-period”Every metric is computed for the selected window and for the immediately-preceding window of
the same length. The delta is (current − previous) / previous. When the previous window has
no data, the delta is shown as ”—”.
Demo mode
Section titled “Demo mode”Append ?demo=1 to the dashboard URL (or sign in with the demo account) to populate the
analytics with representative sample data for screenshots and walkthroughs.